National Drinking Cultures Study
Where, when, why and how people drink alcohol and how people behave when they are drunk is heavily affected by what they learn from the people around them and the media. Such drinking cultures, perpetuated via these influences, shape drinking patterns and behaviours. While alcohol can have positive psychological and social effects, there are also many problems associated with excessive consumption.
Alcohol harm limitation strategies can attempt to harness the destructive aspects of alcohol-related behaviours by promoting responsible drinking. To help policymakers and healthcare professionals design effective interventions we must first identify existing drinking cultures in the UK. A better understanding of the alcohol customs being practised and learned is crucial in order to bring about positive change.
With this in mind, our study is asking randomly selected people from various backgrounds all over the UK to complete a questionnaire about their attitudes towards alcohol and their reasons for consumption (or why they choose to abstain) in order to build up a detailed picture of the various drinking cultures across Britain. The survey will be repeated annually for the next five years to examine how drinking cultures change over time as circumstances alter.
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